By Eurohoops team / info@eurohoops.net
San Pablo Burgos is known for its social media presence when it comes to promoting games at their homecourt, but their tweet concerning Mirotic seems to have upset Barcelona, which filed a complaint to the ACB League.
As Juan Ruiz, director of marketing and advertising for San Pablo Burgos mentioned on Twitter, Barcelona lodged a complaint as they considered the campaign for the Burgos-Barcelona game to be offensive.
The promo images attached to the tweet “transformed” candy ‘Ricola’ into ‘Nikola’ along with the caption: “So that the throat reaches the first cup (the team seeks to qualify for the Copa del Rey), one must eat one of these. #Nikolaaaaaaaaa”.
Photo: San Pablo Burgos