By Eurohoops team/ info@eurohoops.net
As the Milwaukee Journal Sentinel reports the logo of the Milwaukee Bucks may be in danger! Mast-Jägermeister, maker of the well known liqueur, on Thursday filed a formal opposition to the registration of the new-look Bucks logo with Trademark Trial and Appeal Board at the U.S. Patent and Trademark Office.
As the local newspaper reports: “The company contends it “has established exclusive rights in the DEER HEAD Marks through use in commerce in the United States” going back to 1968, and cites a litany of reasons to oppose registration for the Bucks, including a likelihood that people might confuse the two companies, or believe they are connected or affiliated.
The liqueur firm also says registration of the Bucks logos would lead to “the dilution of the distinctive quality of Opposer’s DEER HEAD Marks. Both logos feature forward-looking deer with large antlers, inside a circle or partial circle, in about the same proportions”.
It’s quite a peculiar case of trademark, however given the simularities of the two logos the outcome can’t be predicted.