By Eurohoops team / info@eurohoops.net
It’s all about basketball when it comes to the spectacle of the EuroLeague, isn’t it? Definitely, but there’s much more to that which can be explored.
An example comes from the reloaded edition of the EuroLeague Off Court, which comes back after last year’s successful edition in Paris. Once again in the French capital (March 30 at the newest adidas Arena) and in Berlin (May 23) right before the start of the Final Four, this extraordinary event comes back.
Defined as the “highly anticipated fusion of basketball, art, streetwear, fashion, and music” by the official EuroLeague website, “Off Court is set to redefine the intersection of sports and culture in an unprecedented way”.
The official press release shows also this year’s theme, “Underground”. “It takes inspiration from the raw atmosphere of cage competition and authentic streetball culture. The event promises an immersive experience that transcends traditional boundaries, featuring dunk contests, urban art installations, pulsating DJ performances, appearances by influencers, exhibitions, legendary players, and a revolutionary 3×3 tournament”, it remarks.
Moreover, “In the Berlin edition, Adidas x Kickz will take center stage, amplifying the event’s vibes with a cutting-edge DJ booth. Motorola, meanwhile, will seamlessly blend technology with art, offering attendees a chance to unleash their creativity at the ball-painting station, where personalized basketballs become canvases for self-expression. Turkish Airlines, as the presenting partner, will lead the dunk contest, ensuring an exhilarating display of athleticism, all carried out with top-notch Spalding equipment”.
We know you love basketball, but this year we wanted to bring the fan experience to another level 🔥
Get ready to witness the collision of basketball, art, and music like never before 🌟@EuroLeague OFF COURT presented by @TurkishAirlines is set to redefine the cultural… pic.twitter.com/OHbFFCJQQm
— Turkish Airlines EuroLeague (@EuroLeague) March 4, 2024
PHOTO CREDIT: Turkish Airlines EuroLeague