By Eurohoops team / info@eurohoops.net
The Bologna team’s main sponsor, the coffee producer Segafredo Zanetti, has announced that it will no longer collaborate with Virtus, but Massimo Zanetti reassured everyone of his commitment to the club.
“We are staying in Bologna with Virtus. But with a new contract,” Zanetti said to Il Gazzettino.
The two sides’ contracts expire in June, and according to this morning’s announcement, Virtus Bologna seemed to have to look for another big sponsor to support them financially and allow them to compete in the top European competitions and the competitive Italian league.
“The company Segafredo Zanetti SpA, a leader in the coffee sector, today announces the decision not to renew the current sponsorship contract expiring in June 2024 of Virtus Bologna. This decision was taken following the recent review of the commercial and marketing strategy initiated following the Group’s shareholding structure change. The aim is to accelerate the growth of the Segafredo brand in various international markets, strengthening the prestige of the brand while maintaining its reputation for excellence in the coffee sector. The commitment remains to offer consumers unique and high-quality experiences, with customer satisfaction always at the center,” the official announcement reads.
Instead, Zanetti claims the new deal will be put in place.
“The old sponsorship contract has simply expired, and we are negotiating the new one, but we are staying in Bologna and Virtus. Nothing will change.”
Virtus finished 10th in the 2023-24 EuroLeague season but missed the playoffs after losing in the Play-In to Baskonia.