By Eurohoops team/ info@eurohoops.net
Euroleague Basketball announced unprecedented growth in key business metrics, demonstrating the league’s rising popularity and expanding global reach, with key indicators including TV audience, digital audience, and in-arena attendance have all reached new heights.
The end of the regular season marked a historic milestone for Euroleague Basketball with over 3 million spectators attending games in person, a 19% increase from the previous season. This surge in attendance set a new record average of 10,383 spectators per game, highlighting the league’s growing appeal and the fans’ unwavering support.
Television viewership experienced a significant rise, with a 27% increase compared to last season. A total of 1.126 billion spectators tuned in to watch Euroleague content, whether live, delayed, or through highlights. This growth was especially notable in several key markets:
Turkey: +155%
Serbia: +35%
Greece: +32%
Spain: +13%
Lithuania: +12%
Italy: +11%
Additionally, the league’s dedicated OTT platform, EuroLeague.TV, saw a 46% growth, reaching an all-time high of 85.9k subscribers.
Digital platforms have witnessed record engagement levels, with double- and triple-digit increases across all industry-standard indicators:
Impressions hit a record of 1.836 billion across all social media platforms, representing a 79% increase compared to last season’s numbers. Euroleague fans were more active than ever, with engagement numbers experiencing an 89% increase, demonstrating their continued interest in Euroleague content.
Video content has been one of the key growth drivers, with video views growing by 101% to a total of 747.4 million.
Euroleague.net has seen a substantial increase in traffic, with 5.1 million users (a 30% increase) generating 97.9 million page views (+8%). The league’s gamification strategy has also flourished, with the Euroleague Fantasy Challenge, the official fantasy game for the Turkish Airlines EuroLeague and BKT EuroCup, attracting 307 thousand fans, a staggering 176% increase from last season, actively trading players each round.