By Eurohoops team / info@eurohoops.net
Euroleague Basketball’s efforts have been rewarded with two nominations at the Sports Business Awards 2024.
EuroLeague Fantasy Challenge has been put forward for the Best Fan Engagement Program award, and the inaugural Hoop District tournament has been nominated for the Best Brand Activation Involving Sport prize.
“Last year, 186,716 fans played the official fantasy game for the EuroLeague and EuroCup, which is a whopping 154% increase compared to the 2022-23 campaign. In terms of the total number of teams, 308,000 squads were created in the 2023-24 season, a 178% jump from the previous year’s figures. This is further evidence of the way in which the EuroLeague has been able to enhance its presence, drawing in new fans in the process.
Another initiative that gained plenty of attention was the introduction of the first-ever Hoop District tournament, which saw influencers compete in a preliminary tournament in Paris, France, before the four finalist teams battled it out at Kraftwerk Berlin, Germany, during Final Four week. The four final teams competing for the €10,000 prize had a combined 1.5 million followers on Instagram alone, which, combined with the EuroLeague’s account, took the total following to over 2.5 million,” as per EuroLeague.
These trophies will be awarded at an event in London, England, in late November.