By Eurohoops team / info@eurohoops.net
Deutsche Telekom and Euroleague Basketball have announced the renewal of their broadcast agreement, continuing a partnership that began in 2015.
This new extension will ensure that the Turkish Airlines EuroLeague and the BKT EuroCup will remain on MagentaSport, Deutsche Telekom’s dedicated sports platform, until the end of the 2028-29 season.
“We are thrilled to extend our partnership with Deutsche Telekom and MagentaSport,” said Alex Ferrer Kristjansson, Euroleague Basketball Marketing and Communications Executive Officer. “Their commitment to providing high-quality broadcasts and a comprehensive fan experience aligns perfectly with our goal of growing the sport of basketball In Germany. This renewal is a solid evidence of the success of our collaboration and the increasing popularity of our competitions in Germany.”
Germany remains a key market for Euroleague Basketball. The country boasts top-tier teams such as ALBA Berlin and FC Bayern Munich in the Turkish Airlines EuroLeague, and ratiopharm Ulm and Veolia Towers Hamburg in the BKT EuroCup. Furthermore, Germany has hosted Euroleague Basketball’s signature events multiple times, including three editions in Berlin (2009, 2016, 2024) and one in Cologne. The German fan base has seen a 50% growth over the last five seasons, contributing to the increasing popularity of the competitions, which have enjoyed a 272% rise in TV audience numbers on MagentaSport on the same period.
“We have an outstanding, trusting partnership with the Euroleague, which is also characterized by a shared desire for constant development. We continuously maintain and develop the sports content with our partners. This is especially true for the top Euroleague competitions with major clubs, which has a rapidly growing audience. The EuroLeague provides weekly proof that it is the best league in Europe with the best players – the premier class of basketball,” says Dorothea Jacob, VP Proposition & Content at MagentaTV.
In addition to Euroleague Basketball competitions, MagentaSport’s basketball’s portfolio includes the 2025 FIBA Women’s EuroBasket Qualifiers and Tournament, as well as the 2025 FIBA EuroBasket, among other sports content.