By Johnny Askounis/ info@eurohoops.net
Euroleague Basketball has finalized a broadcast agreement in Switzerland with free-to-air channel blue Zoom and pay-TV platform blue Sport.
Additional details were announced on Friday.
Per the press release: “Euroleague Basketball and blue Entertainment have announced a new broadcast partnership that will bring live EuroLeague action to fans across Switzerland on blue Entertainment’s free-to-air channel blue Zoom, as well as on its pay-TV platform blue Sport.
Under the agreement, blue Zoom will broadcast at least one EuroLeague game from each of the 38 Regular Season rounds, as well as all postseason games, including the Play-In, Playoffs and Final Four, bringing Europe’s premier club basketball competition to a broad audience in Switzerland throughout the season.
“We are delighted to expand our reach by partnering with blue Entertainment to make the EuroLeague available to an even wider audience through a free-to-air platform. This agreement will give fans across Switzerland the opportunity to follow the competition throughout the season, from the Regular Season through to its decisive stages, while also showcasing the SuperCup. We look forward to working with blue Entertainment to further grow the EuroLeague’s connection with basketball fans in Switzerland.” stated Alex Ferrer Kristjansson, Euroleague Basketball Marketing and Communication Chief Officer.
blue Zoom and blue Sport will begin broadcasting EuroLeague action with the inaugural Euroleague Basketball SuperCup in Abu Dhabi on September 18 and 19. Friday’s opening games will see reigning EuroLeague champion Olympiacos Piraeus face 2025 champion Fenerbahce Tarfin Istanbul at 18:00 GST (16:00 CEST), followed by 2026 finalist and record 11-time champion Real Madrid against Dubai Basketball at 21:00 GST (19:00 CEST).
Claudia Lässer, CEO of blue Sport and blue Zoom, comments: “We are incredibly excited to make top-level European basketball freely accessible to a broad audience in Switzerland – both in the German-speaking part of the country and in French-speaking Switzerland. The EuroLeague is a premium product that combines elite sport, packed arenas and outstanding production quality. We are delighted to bring this competition to our platforms and are convinced that it is a perfect addition to our existing sports offering. Basketball has a bright future – in Switzerland too.”
The partnership further strengthens the live European club basketball offering available to fans in Switzerland, providing free-to-air access to EuroLeague action throughout the season.”
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