By Eurohoops team/ info@eurohoops.net
Euroleague Basketball, IMG and Greek broadcaster Novasports have concluded a new deal that will keep the Turkish Airlines EuroLeague on Novasports channels through 2020. There was still one more season on the current agreement, but both sides decided to renegotiate and add another three seasons, assuring that fans in Greece will get their fill of great basketball right up to the end of the decade!
Novasports channels have been broadcasting EuroLeague games for well over a decade. And thanks to the tremendous fan bases, the great on-court success of both Olympiacos Piraeus and Panathinaikos Superfoods Athens, and the presentation offered by Novasports and its experienced team of journalists, EuroLeague games have drawn great ratings for Novasports.
“When you think of our Greek clubs and their countless fans, you think of passion, and Novasports brings the same spirit to its broadcasts and coverage of the Turkish Airlines EuroLeague,” Jordi Bertomeu, Euroleague Basketball President and CEO, said. “Novasports is another partner who has seen the value of the EuroLeague looking forward and has made a commitment to be part of that future. We will work together to do the best job for the fans.”
One of Euroleague Basketball’s long-standing broadcasting partners, Israel’s Sports Channel, will also remain the home of the Turkish Airlines EuroLeague for years to come. The two sides signed a deal that will keep Turkish Airlines EuroLeague games on the Sports Channel through the end of the 2021-22 season, with an option for an additional three seasons.
Maccabi FOX Tel Aviv’s EuroLeague games remain among the most popular events for the Sports Channel. The new agreement will give the Sports Channel more games to show than ever before as the competition embarks on an exciting, new era in which all of the continent’s top teams playing each other for the first time in European club basketball history. As part of the new agreement, Sports Channel will also have the rights to the weekly EuroLeague highlights show.
“We are delighted that Sports Channel, our long-term partner in Israel, will be with us well into the future, too, because they do such a consistently great job of bringing more and more fans to basketball,” Jordi Bertomeu, Euroleague Basketball President and CEO, said. “Sports Channel’s commitment to EuroLeague shows how strongly they believe in the progress of the past and the improvements made as we start this new era. Basketball fans in Israel can be sure they’ll have more and better basketball excitement from the Turkish Airlines EurLeague and Sports Channel, together.”