By Eurohoops team/ info@eurohoops.net
The related announcement by EuroLeague Basketball is as follows:
In another step towards giving fans more exciting ways to enjoy the best basketball on the continent, Euroleague Basketball is proud to announce a new partnership that makes DraftKings the Official Fantasy Partner for the Turkish Airlines EuroLeague.
DraftKings will bring its expertise as the global leader of daily fantasy sports games to help EuroLeague Fantasy Challenge undergo a makeover and offer fans several new fantasy games and opportunities in both the EuroLeague and 7DAYS EuroCup.
DraftKings plans to develop a variety of fantasy-products based on the EuroLeague, offering games with the most diverse and up-to-date features on the market for the upcoming 2017-18 season.
EuroLeague Fantasy Challenge has long been a popular companion to the continent’s premier basketball competition with more than 1 million teams having taken part in the contest since its inception in 2004 and that number is expected to grow even more thanks to the collaboration with DraftKings.
DraftKings is an innovative sports-tech entertainment platform changing the way consumers engage with their favorite sports, teams and athletes by bringing fans closer to the game. They have collaborated on daily fantasy sports products with an array of professional leagues, including Major League Baseball, National Hockey League, NASCAR and the Canadian Football League.
The commitment to excellence by Euroleague Basketball as exemplified on the court with format changes last year to form the first true league in European team sports is now being taken to other aspects of the fan experience, and fantasy is more evidence of that.