By Eurohoops Team/ info@eurohoops.net
The Basketball Champions League enters the summer break with one final look at last season’s stats. The numbers reaffirm BCL’s emphasis on digital presence, collecting more than 50 million video views, three million page views on the official website, and a gigantic jump in engagement during the Final Four.
In terms of teams’ growth on their own social media platforms, Galatasaray Nef jumped a whopping 62 percent compared to last year. Surne Bilbao also had a notable increase of 52 percent, while the BCL winners Telekom Baskets Bonn increased their social media presence by 34 percent.
Overall, Galatasaray Nef are up to 2,562,664 followers across all social media, in a comfortable lead among the 32 teams that played the BCL in 2022-23. SL Benfica were just ahead of Dinamo Sassari and Surne Bilbao, with Pinar Karsiyaka, Unicaja, Limoges CSP, SIG Strasbourg, AEK and PAOK mateco closing out the top 10. All the clubs’ numbers can be found on our Social Media Ranking.
The SM ranking is just another part of the website that offers the users a reason to keep coming back to championsleague.basketball. There have been three million page views through all the tabs of the competition’s official website, with the biggest source of traffic coming from Spain, Israel and Germany, the three countries represented at the Final Four.
Overall, 90 million fans were reached this season, with just under 51 million video views and a total of two million reactions, comments and shares.
The Final Four in Malaga was the pinnacle event of the season, and the crowning moment of a seven-year long path. With the strongest Final Four to date happening in Malaga, Spain, the engagement was also the strongest ever in the BCL.
Final Four content saw its way to 22.9 million users, an increase of 36 percent compared to the previous event. The engagement went up by 243 percent, resulting in 572,000 reactions, comments and shares, while the videos generated 15.6 million views, 120 percent higher mark than in Season Six.
As the curtain falls on Season Seven, the numbers keep getting higher in digital terms. A total of 2.61 million fans follow the BCL online, with the 83,000 TikTok followers being the latest addition this season.