By Eurohoops team/ info@eurohoops.net
In a study published by “Sportsvenuebusiness” the findings about the second season of the Basketball Champions League and its growth are more than impressive, since the competition registered a 115% rise on its diggital fan base.
Per “Sportsvenuebusiness”: There is much to savour from the 2017-18 Basketball Champions League, as the competition gave the fans plenty of inspirational moments to discuss. In all, the second season registered 44 million video views and reached more than 120 million people through social media over the course of 2017-18.
In other terms, compared to its first season, the Basketball Champions League grew its digital fanbase by 115%, its video consumption by 57%, its social-media reach by 145%, and its engagement (interactions, reactions, likes, comments, shares) by 59%. Staggering.
The Final Four itself (which took place in May 2018 in Athens) has generated a ton of excitement, triggering a 94% increase in video views compared to last season’s Final Four in Tenerife, and reaching 18,800,000 people.
Patrick Comninos, CEO of the Basketball Champions League, said: “We are both delighted and thrilled to see the competition confirming its first season’s massive success on social media. We have now close to 2,000,000 followers of the Basketball Champions League on social media. The digital output of the first two seasons is impressive, and we are proud of such an achievement.
The Basketball Champions League does not exist for its own sake but as part of a broader strategy to grow basketball across Europe. It is based on established sporting principles of inclusion by merit rather than commercial brand value and is an integral part of the new European basketball ecosystem. We are extremely pleased to see that the first two seasons of the competition were appreciated by the fans and the participating teams”.