By Eurohoops Team/ info@eurohoops.net
The long-term partnership between FIBA and Genius Sports was extended until 2035.
The International Basketball Federation announced the deal on Wednesday, sharing details on attached benefits for leagues and national federations.
FIBA, the world governing body of basketball, has expanded its long-term partnership with Genius Sports Limited (“Genius Sports”) (NYSE:GENI) to deliver its revolutionary computer vision technology and AI-powered capabilities to Leagues and National Federations around the world from 2025 to 2035.
This new technology will transform the entire data and video ecosystem of international basketball, providing a unified, connected solution to automate and synchronize the collection of live game statistics and video production with advanced player tracking. Genius Sports’ optical system has been trained to read and understand live game plays and predict outcomes in real-time, turning raw live data and video into valuable, actionable game insights.
For the first time ever, Leagues and National Federations will have access to an AI-powered automated player tracking system. This advanced technology will also provide users access to a suite of cutting-edge coaching tools and analytics, automated officiating, and broadcast augmentation tools.
Since 2004, Genius Sports and FIBA have provided over 200 Leagues and National Federations worldwide with both FIBA LiveStats and FIBA Organizer, helping to collect official play-by-play statistics and drive digital transformation at all levels. To date, FIBA LiveStats has captured full box score data from over a million basketball games as both products continue their availability to the FIBA Family.
Also, under the terms of the new agreement, Genius Sports has been selected as FIBA’s Official Data & Video Capture and Production Partner as well as the governing body’s Official Innovation & Technology Services Partner from 2025 for a 10-year term.
“For almost 20 years, FIBA and Genius Sports have joined forces in developing the most innovative tools for Leagues and National Federations across all levels of basketball,” said FIBA Secretary General Andreas Zagklis. “Through this automated solution, our objective is to assist National Federations and Leagues to increase their reach and revenue and at the same time, reduce costs. We’re delighted to expand our partnership with Genius Sports to achieve this goal and equip the FIBA Family with first access to this cutting-edge technology in basketball.”
“We’re thrilled to expand our landmark partnership with FIBA, equipping Leagues and National Federations with state-of-the-art technology to transform how their fans, coaches, officials, broadcasters and sponsors interact with live data and video,” said Mark Locke, CEO at Genius Sports. “Powered by our unique AI-driven system, Leagues and National Federations at all levels of basketball will be able to automate data and video collection and utilize the highest quality player and team tracking data.”
Photo Credit: FIBA.BASKETBALL