By Eurohoops team/ info@eurohoops.net
The new campaign for tourism promotion of the Region of Central Greece, “In the Heart of Experiences”, utilizes in an inventive way the region’s special characteristics, as well as the hospitable inhabitants of the area, to present Central Greece as a multidimensional, 4 season destination, which offers countless authentic experiences.
With the symbolic center of Delphi, the global landmark of Central Greece, and the creative vehicle of the legendary oracles, the Region creates a campaign with a strong local identity. Its protagonists are real local people, particularly authentic and welcoming characters, they draw inspiration from Pythia and give their own “oracles”, highlighting the infinite possibilities and options, offered by the Region of Central Greece in tourism products, such as culture, nature, sports, the sea, gastronomy, agrotourism, but also wellness.
Because in the “Heart of Greece”, in the land of oracles, all experiences are open!
The main purpose of the tourism promotion campaign of the Region of Central Greece, “In the Heart of Experiences”, is to further highlight and strengthen the tourist product and, at the same time, to increase tourist inflows compared to other destinations in Greece, by promoting the outstanding advantages of the Region to key target markets such as USA, Netherlands, Belgium, Austria, UK, France, Germany, Bulgaria, Serbia, Poland and Romania.