By George Orfanakis / info@eurohoops.net
In October of 2017, Kyle Witzjer signed with Olympiacos Piraeus and from that point, European fans have focused on his talents on the basketball courts.
But how well do we know Kyle Wiltjer off the courts?
The creation of ‘EQLTYbrand,’ which is named after ‘equality,’ shows Wiltjer’s sensitive side. With this brand, the Canadian-American aims to highlight one of the most significant problems in our society. Racism and social inequalities.
A click on Twitter or Instagram will help you understand directly the theme of the brand he has started with his fiance, Charday Hunt.
The choice of black and white colors on both the logo and the photos is not accidental. Actually, the black and white logo shows and explains perfectly his broader idea of equality. Black and white are opposite colors, which in some people’s minds create two different categories of people and cultivate racism and inequality. Kyle Wiltjer’s example is one we should all follow.
The photo above prevails in social media along with the special message of the 25-year old:
“I started this brand because I want to spread a positive message through social media and wear clothes that represent my beliefs. Treating every person equally regardless of race, gender, religion or any other criteria is something that I believe strongly in.”
Along with Wiltjer’s words, we can’t help but notice that these quotes can actually become not only life lessons but a lifestyle approach for many people:
“Equality for all.”
“Everyone deserves the right to be treated equally.”
“The earth is the mother of all people and all people should have equal rights upon it.”
Kyle Wiltjer’s unique project caught Eurohoops‘ attention, and so George Orfanakis contacted Olympiacos‘ forward to talk about his idea:
“I came up with the idea with my fiancé because we are an interracial couple who have seen many different racial injustices occurring in the United States. We both are super passionate about spreading love, kindness, and positivity and thought it would be a great message tied along with our passion for clothing,” he said.
“She worked for the “Jordan Brand” for five years, so she knows the ins and outs of brand marketing and strategic development, so she has been huge in helping me get this going.”